IBI Group wins ITS UK award for Olympic journey planner
DateApril 19, 2013
LONDON – IBI Group has won a 2013 Forward Thinking award from the Intelligent Transport Society for the United Kingdom for its work on the 2012 Olympics Spectator Journey Planner.
The planner was a web and mobile application used by ticket holders to plan trips by public transport, bicycle, and road to the games.
More than two and a half million people used the planner, representing three-quarters of all ticket holders for the games. It’s credited with helping avert overcrowding of the London transportation system, which carried 50 million people between July 27th and August 10.
The journey planner received many compliments in the press and passengers were impressed by the range and value of the travel advice they received. Nearly 75% of respondents to survey research said that information from the planner had been relevant.
Duncan Elder, who led the work on behalf of IBI, said “The development of the Spectator Journey Planner and travel information for the Games helped to give spectators confidence about travelling in London. The award is credit to the work of all the organizations involved including Transport Direct, Transport for London, London2012 and the Olympic Delivery Authority. The experience and expertise we have developed from this project are helping us to deliver solutions for other clients across the world.”