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Idea

Living Well with Dementia Pt.2

https: / / www.ibigroup.com / ibi-ideas / living-well-with-dementia-pt-2
The following article is Part 2 of our Living with Dementia series. Please click here to read Part 1!...

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The Making of botIBI: The Design and Strategy Behind the Persona

https: / / www.ibigroup.com / ibi-ideas / the-making-of-botibi-a-conversation-with-its-creative-strategist
IBI Group’s Manager of Brand & Creative Strategy, Robyn Gillrie, shares the inspiration and strategic direction behind the firm’s new brand persona, botIBI....

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The Making of botIBI: 2D Character Design

https: / / www.ibigroup.com / ibi-ideas / the-making-of-botibi-2d-character-design
IBI Group’s Senior Graphic Designer, Linden Laserna, shares the design rationale and challenges when visualizing the emotions and expressions for the firm’s new brand persona, botIBI....

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