Google Embraces the Circular Economy

Joining a number of large corporations and furthering its own recent efforts, Google is making major preparations for the zero-waste, circular economy. Partnering with the Ellen MacArthur Foundation, the firm intends to embed principles of the circular economy into all aspects of its operations. Beyond being a good corporate citizen, the approach can pay financial dividends, saving Google...

Date

April 16, 2016

Joining a number of large corporations and furthering its own recent efforts, Google is making major preparations for the zero-waste, circular economy. Partnering with the Ellen MacArthur Foundation, the firm intends to embed principles of the circular economy into all aspects of its operations. Beyond being a good corporate citizen, the approach can pay financial dividends, saving Google money and creating new market opportunities for circular economy solutions.