This site uses cookies to provide you with a better user experience. By using ibigroup.com, you accept our use of cookies.Learn More

What Does It Mean To Live Untitled?

At a press conference held in Yonge-Dundas square in Toronto, Pharrell Williams, Reserve Properties and Westdale Properties announced an unprecedented collaboration on a new residential development at Yonge and Eglinton, called untitled.

Date

November 6, 2019

IBI Group Design Architect in Pharrell Williams, Reserve Properties and Westdale Properties Residential Collaboration

At a press conference held in Yonge-Dundas square in Toronto, Pharrell Williams, Reserve Properties and Westdale Properties announced an unprecedented collaboration on a new residential development at Yonge and Eglinton, called untitled.

Untitled is the culmination of a multi-faceted design process that saw the internationally acclaimed artist, musician and designer collaborate with an extended project team, including architects IBI Group and Interior Designers U31, to deliver a new vision for residential living. Marketing for the project launched at a press conference in Toronto’s Yonge-Dundas Square, with sales slated to begin in early 2020.

“To live your life untitled means not having to live up to something or perform beyond a standard. For the standard to literally just be this beautiful matrix that allows people to create their own world,” explains Williams. “How could we as designers ensure the essentials were really thought out and expertly crafted, but delivered in a way that left everything else up to the imagination of the person occupying the space.”

To read the full press release click here.

Related Tags