The Making of botIBI: 2D Character Animation
IBI Group’s Multimedia Designer, Ryan Megaffin, explains the design process and challenges when creating 2D animations for the firm’s new brand persona, botIBI.
Ryan is a Multimedia Designer working in the Canada East Marketing team, and supports the firm’s corporate Marketing & Communications team at the Toronto headquarters. He draws from years of experience as a video editor for one of Canada’s largest specialty channels to produce high-level video content and motion graphics for IBI Group’s digital communications channels. Ryan is currently working on an overarching video series that showcases IBI’s various technology experts and how they are leveraging technology to drive innovation within their work, and is responsible for bringing botIBI – IBI’s new brand persona – to life in 2D-animated form for a variety of branded content. Additionally, Ryan is part of the IBI Newsroom Design Team that creates content for the firm’s social media channels. Ryan is known for his vibrant personality and creative approach to projects, and holds an Advanced Diploma from Centennial College’s Broadcasting and Film program in Toronto.