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2010 Vancouver Olympics

Serving as Prime Consultant to the Vancouver Olympic Organizing Committee (VANOC), IBI Group led master planning, signage and wayfinding strategies as well as visual development for graphic installations at the 2010 Winter Olympic Games. 

Vancouver Olympic Organizing Committee (VANOC)
Vancouver, BC

The 21st Winter Olympics made their triumphant return to Canada in 2010, and IBI Group played a key role in the master planning, placemaking, and urban visual identity development of Vancouver’s largest ever landmark event. 

In our role as Prime Consultant, IBI Group oversaw production and quarterly updates to the Overlay Master Plan in the three years leading up to the Games. Throughout this process, we regularly assessed conflicts and opportunities in regards to transportation/transit, goods and services delivery, hotel accommodation and Olympic Pageantry programs taking place across Metro Vancouver, the Sea-to-Sky Corridor, and the Resort Municipality of Whistler. Our work in this regard became the benchmark that influenced other planning decisions by VANOC and partner municipalities. 

IBI Group also assumed leadership in developing the ‘Look of the Games – Urban Domain’ program with an emphasis on public realm placemaking. Our visual interpretations built upon VANOC’s “Sea-to-Sky” (blue to green) colour palette, coming to life in the form of 40 environmental design initiatives spread across the Vancouver/Whistler region and for use within the VANOC non-venue wayfinding program. 

Throughout this process, IBI Group was responsible for leading a team of designers and contractors in the design, fabrication, and placement of urban domain (non-venue) signs in Vancouver, Richmond, Pemberton, Whistler and all points in-between.

Granville street sign with Canadian athletes on Hudsons Bay advertisement in background
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