Samsung Solutions Center
IBI Group has completed the interior design of the new Samsung Solutions Center in Washington, D.C. A virtual reality experience developed by IBI’s visualization team leant support to the co-design of the space with the client. This VR experience also acted as a change management tool for Samsung staff within the interactive space, designed to serve as a new location for the tech giant’s product marketing and patents groups, as well as a hoteling space for its clients.
Samsung Solutions Center immerses visitors in emerging technology
IBI Group’s interior design team wanted the immersive experience of the space to be realized the minute a visitor stepped off the elevator. This was achieved through 40 feet of seamlessly connected Samsung Pixel Pitch LED screens covering the elevator lobby ceiling, and lobby walls clad in custom mirrored blue glass. With the ability to display imagery and play unique video content, the highly reflective space provides a true sensory experience.
Moving into the space, the reception plinth is anchored by an iridescent glass ‘jewel box’ that acts as a dynamic focal point within the office. Designed as a VIP area for the client to demonstrate its latest product advancements to invited stakeholders, this special room is wrapped in dichroic material that appears to transform from different angles, shifting the perception of reality to that of a more virtual environment.
The central showroom, dubbed the ‘Future Center’, features a suite of tech-enabled mobile carts designed to be used as part of the client showcase and event space. These kiosks allow Samsung staff to demonstrate the latest mobile devices both on the cart and through their large built-in LED flat-screen displays.
From its immersive lobby and reception area, to the VIP ‘jewel box’, augmented reality lab and smart kitchen and cafe, the design of the new Samsung Solutions Center incorporates a number of dynamic, technology-inspired zones that are woven together by the facility’s surrounding infinity loop. Capitalizing on the stunning views of Washington and Capitol Hill, the amorphic feel of the loop and walkways surrounding the kitchen areas establish an underlying beauty within the space, while edge-lit LED lighting is used to add layers and dimension; ultimately setting the stage for this technology showcase and office of the future.
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