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Samsung Solutions Center

IBI Group has completed the interior design of the new Samsung Solutions Center in Washington, D.C. A virtual reality experience developed by IBI’s visualization team leant support to the co-design of the space with the client. This VR experience also acted as a change management tool for Samsung staff within the interactive space, designed to serve as a new location for the tech giant’s product marketing and patents groups, as well as a hoteling space for its clients.

Samsung SDS
Washington, D.C.
23,000 sq ft Size
2018 Completed

IBI Group’s interior design team wanted the immersive experience of the space to be realized the minute a visitor stepped off the elevator. This was achieved through 40 feet of seamlessly connected Samsung Pixel Pitch LED screens covering the elevator lobby ceiling, and lobby walls clad in custom mirrored blue glass. With the ability to display imagery and play unique video content, the highly reflective space provides a true sensory experience.

Moving into the space, the reception plinth is anchored by an iridescent glass ‘jewel box’ that acts as a dynamic focal point within the office. Designed as a VIP area for the client to demonstrate its latest product advancements to invited stakeholders, this special room is wrapped in dichroic material that appears to transform from different angles, shifting the perception of reality to that of a more virtual environment.

The central showroom, dubbed the ‘Future Center’, features a suite of tech-enabled mobile carts designed to be used as part of the client showcase and event space. These kiosks allow Samsung staff to demonstrate the latest mobile devices both on the cart and through their large built-in LED flat-screen displays.

From its immersive lobby and reception area, to the VIP ‘jewel box’, augmented reality lab and smart kitchen and cafe, the design of the new Samsung Solutions Center incorporates a number of dynamic, technology-inspired zones that are woven together by the facility’s surrounding infinity loop. Capitalizing on the stunning views of Washington and Capitol Hill, the amorphic feel of the loop and walkways surrounding the kitchen areas establish an underlying beauty within the space, while edge-lit LED lighting is used to add layers and dimension; ultimately setting the stage for this technology showcase and office of the future.

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Interior/Tenant Improvement,
By ENR MidAtlantic

Barry Nathan

Associate Director | Practice Lead, Interior Design
Toronto, ON

Toronto, ON
Great design nourishes the soul!

Barry Nathan has over 30 years of experience in both architectural and interior design, which has given him an enviable understanding of two areas of practice. His work is comprised of both large scale commercial clients and complex public spaces, including higher education and high-rise residential projects. Alternative design approaches have allowed Barry to provide very unique and creative solutions for progressive thinking clients. His adeptness at problem solving via innovative solutions has helped many clients succeed in their goals. He is always challenging the status quo with an alternative view. Some of Barry’s past awards include the Design Exchange and ARIDO Awards for Pearson Airport, Denton’s Toronto and the Bell Wireless Centre in Mississauga. He is in the process of finalizing his Architectural License with the OAA and has memberships with the TSA and ASID.

Jane Juranek

Associate - Manager, Interior Design
Toronto, ON

Toronto, ON

Jane is an enthusiastic, self-starter with a passion for design. She recognizes the expectations of a client and the quality of service that is expected by providing solutions in a timely manner. She has strong organizational skills that provide the ability to manage multiple tasks and maintain tight deadlines.