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Larry Baldwin

Director | Sr. Practice Lead, Intelligent SystemsPhoenix, AZ
Headshot of Larry Baldwin

Larry has over 20 years of extensive software and systems engineering experience in effectively managing and designing web, mobile, voice, and multi-modal user interface services. Larry has a long career of project and program management as well as web and speech recognition application design and delivery. Larry is a leader for IBI Group’s ATIS practice, having managed multiple 511 deployments as well as having been a creator of the IBI Group 511 IVR platform.

His responsibilities include the oversight of Operations and Maintenance and client management for a substantial number of IBI Group’s 12 Traveler Information deployments. Larry is a visionary in interaction design and is the inventor or co-inventor on multiple user experience design patents. He has been designing and deploying mobile, telematics, web, and in-home speech, touchscreen, and web-browser applications since 1999, always exploring the boundaries and experiences of the Human Computer Interaction. He brings a wealth of deployment and O&M experience as well as strong user experience design understanding.

Larry has managed deployments and operations for the following entities:

  • Los Angeles 511 (five county region),
  • San Francisco Bay Area 511,
  • Florida 511,
  • Alaska 511,
  • MASS 511,
  • New York 511,
  • Arizona 511,
  • and Alberta 511.

These deployments include such complex user interactions as real-time traffic, transit, and weather information. His experience includes designing, deploying, and managing large customer-facing systems for companies such as, Western Wireless and Arch/Page-net which handle multiple millions of customer interactions each year. He is also the Phoenix, AZ Office Lead.

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