London 2012 Summer Olympic Games
Beginning in 2005, IBI Group was retained to help London win the rights to host the 2012 Games, by showcasing the future of the transport system. When London was awarded the Games, IBI Group helped London “Get Ahead of the Games”, by delivering the complex and high-profile traveller information services work stream from strategy through design, and into implementation and operation as part of the critical Travel Demand Management (TDM) programme.
Our work has been internationally credited for the success of delivering an efficient, effective, and robust transportation solution for this landmark event–an area identified as one of the key risks in advance of the London 2012 Olympic and Paralympic Games.
ClientOlympic Delivery Authority, Transport for London
Leading the way for London travellers during the 2012 Olympic and Paralympic Games
One of the key areas of concern for organizers of the 2012 Summer Olympic and Paralympic Games in London, England was an ability to seamlessly add three million extra journeys on London’s transportation systems on its busiest game days. IBI Group’s travel demand management work was part of a nation-wide campaign to “Get Ahead of the Games”, providing travel advice to spectators and Londoners prior to and during the Games to ease their journeys.
Our transportation experts coordinated with many stakeholders ahead of and during the games to ensure success. The public’s dedicated traveller interface, the ‘Get Ahead of the Games’ website, and the complex wayfinding and signage helped keep Londoners moving and helped spectators enjoy various London 2012 events, hassle-free.
Following the success of the London 2012 Travel Demand Management (TDM) programme, IBI Group was retained to assist in the learning and legacy for Transport for London’s own traveller information system.
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Forward Thinking Award
By Intelligent Transport Society of the UK
London Transport Award
Special Recognition of Contribution to Transport in London,
By Transport for London
National Transort Award
Travel Information and Marketing,
By Department for Transport
CRM, Get Ahead of the Games,
By Direct Marketing Association
Director | UK Solutions Lead, Intelligence
Duncan Elder is a recognised specialist in transport, transport data and customer information systems. He has over ten years’s experience working with clients to solve transport challenges in London and beyond. During this period, he has worked directly with a number of high profile clients including Transport for London, the Olympic Delivery Authority, London 2012, Department for Transport, Highways England and Network Rail. Duncan’s work focuses on improvements in traveller information and the delivery of customer, demand management and infrastructure and operational solutions on both the rail and road network. He holds a Masters in Geographical Information Systems and has background in system, software and internet architecture.
Associate Director - Practice Lead, Intelligent Systems
Andrea Lendak has over 12 years of experience in the planning, implementation and operation of transportation systems. When it comes to Landmark Events, her key strength is coordinating multiple stakeholders from different agencies to ensure on-time project delivery. She brings a high level of contagious energy to projects to get work done on time. Andrea was part of the project management team that stewarded the award-winning delivery of the Toronto 2015 Pan Am/Parapan Am Games. She was also pivotal figure in transportation demand management for the Toronto 2015 and London 2010 Olympic Games.